• Most listened to radio stations in Barbados from 5.30am to midnight
• Starcom stations reach an average Barbadian audience of 57,403
• 77% of Barbadians listen to Starcom stations
• Eight of the top ten radio personalities work for Starcom stations

Why Advertise on Voice of Barbados 92.9 fm

• VOB has an average audience of 18,911
• VOB is the number one station throughout the broadcast day
• The top four favourite moderators are on VOB 92.9 fm
• The top three call-in programmes are on VOB 92.9 fm
• From dawn til dusk VOB 92.9 fm has the largest share of the audience.
• It costs just $7.84 to reach one thousand listeners on VOB 92.9 fm

Why advertise on radio

• 97% of adults who have attended/graduated from college are reached by Radio each week
  
• 4 out of 5 adults are reached by car radio each week
  
• 2 out of 3 Adults listen to radio during TV prime time.
  
• 80% of Adults listen an average of 5 hours each weekend.
  
• Radio reaches 95.1% of all adults every week
  
• 61% of adults have radios at work
  
• 53% of professional/managerial men and 64% of full-time working women have radios at work.
  
• 95% of all automobiles have radio.
  
• 78% of adults are reached weekly by car radio alone.
  
• 98% of all households have radio.
  
• Each home averages 5.6 radios
  
• 81% of people over the age of twelve are reached at home every week.
  
• Unlike other media, radio is a 24 hour-a-day medium. This means that there's a greater opportunity to reach and motivate consumers - with critical repetition - at numerous times during work and leisure hours.
  
• Consistency is important. Radio offers year round dependability.
  
• The closer a media impression can get to the cash register, the better its chance of actually influencing the purchase. A major study found that, among the four primary media, the elapsed time between exposure and the day's largest purchase is shortest with radio.